The main function of this role is to build and operate the optimal go-to-market engine to maximize revenue through strategic focus and operational excellence. This role is crucial to understanding the customer journey and building an internal framework that will strengthen the quality of customer touchpoints in a data-driven and proactive way.
- Identify opportunities to increase overall revenue department’s productivity and improve operational efficiency that is in line with Capmo’s vision and mission
- Act as a trusted advisor to the leaders of Sales/Marketing/CS to synthesize data into KPIs and strategic insights while rapidly moving from insights to action
- Build better transparency/visibility to revenue through forecasting/pipeline management through all funnel stages from marketing over sales to CS
- Work with the sales/marketing/CS teams to establish the journey around customer touchpoints and build a Rules of Engagement Playbook – which is going to include sales mapping, compensation design, rules around segmentation/territories/ pricing models
- Build a cadence to continuously review and optimize the customer journey from marketing to customer success
- Understand the rep journey and establish an efficient cadence for performance management/enablement through onboarding to action-specific playbooks and coaching plans